Wild uses cruelty-free or “not tested on animals” language. In this catalogue the factor comes in at product owner. Product owner: Unilever. Parent company: Unilever.
UK refillable deodorant, marketed as vegan and not tested on animals. Unilever acquired the brand in April 2025. Parent is Unilever, whose published position covers alternatives to animal testing, while still allowing some legally required supplier or authority testing in the wider portfolio.
Owner: Unilever. Parent: Unilever.