Who Gives A Crap uses cruelty-free or “not tested on animals” language. Owner, parent, and testing-market flags are clear in this catalogue. Product owner: Who Gives A Crap. Parent company: Who Gives A Crap.
Plastic-free toilet paper / tissues / kitchen roll brand with a strong ethics positioning (not a cleaner, but a common ethical household swap).
Owner: Who Gives A Crap. Parent: Who Gives A Crap.