W7 uses cruelty-free or “not tested on animals” language. In this catalogue the factor comes in at testing markets. Product owner: Warpaint London PLC. Parent company: Warpaint London PLC.
Warpaint London’s lead colour brand (Boots / Superdrug / grocery). Group states products are not animal-tested, including where they are supplied; Warpaint also lists Tmall and Xiaohongshu (China) as W7 channels — so the testing-markets flag still applies.
Owner: Warpaint London PLC. Parent: Warpaint London PLC.