Virtue Labs uses cruelty-free or “not tested on animals” language. Owner, parent, and testing-market flags are clear in this catalogue. Product owner: Virtue Labs (Melisse Shaban). Parent company: Virtue Labs (Melisse Shaban).
Space NK / Lookfantastic hair-repair line using Alpha Keratin 60ku from human hair. Brand markets cruelty-free; keratin means it is not vegan, whatever the shelf copy says.
Owner: Virtue Labs (Melisse Shaban). Parent: Virtue Labs (Melisse Shaban).