Vieve uses cruelty-free or “not tested on animals” language. Owner, parent, and testing-market flags are clear in this catalogue. Product owner: Vieve (Jamie Genevieve). Parent company: Vieve (Jamie Genevieve).
Scottish makeup-artist brand (Jamie Genevieve), Cult Beauty / Sephora UK. Marketed vegan and cruelty-free.
Owner: Vieve (Jamie Genevieve). Parent: Vieve (Jamie Genevieve).