The Ordinary uses cruelty-free or “not tested on animals” language. In this catalogue the factor comes in at parent company. Product owner: DECIEM. Parent company: Estée Lauder Companies.
DECIEM brand, parent Estée Lauder Companies. Brand uses no-animal-testing language. Parent sells into markets where animal testing can still apply, including mainland China retail via Sephora from 2025. Parent is Estée Lauder Companies.
Owner: DECIEM. Parent: Estée Lauder Companies.