Skin Proud uses cruelty-free or “not tested on animals” language. Owner, parent, and testing-market flags are clear in this catalogue. Product owner: Lottie London Holdings Ltd (dissolved). Parent company: Lottie London Holdings Ltd (ex Brand Agency London).
Gen-Z skincare (and Hair Proud) line from the same Brand Agency London group as Lottie / Ciaté. Group entered administration in 2025 — treat ownership as unsettled until a buyer is confirmed.
Owner: Lottie London Holdings Ltd (dissolved). Parent: Lottie London Holdings Ltd (ex Brand Agency London).