Simple uses cruelty-free or “not tested on animals” language. In this catalogue the factor comes in at product owner. Product owner: Unilever. Parent company: Unilever.
UK-favourite skincare brand under Unilever. Marketing emphasises gentleness and "not tested on animals" while the parent group retains wider testing policies for some markets. Parent is Unilever, whose published position covers alternatives to animal testing, while still allowing some legally required supplier or authority testing in the wider portfolio.
Owner: Unilever. Parent: Unilever.