SheaMoisture uses cruelty-free or “not tested on animals” language. In this catalogue the factor comes in at product owner. Product owner: Unilever. Parent company: Unilever.
Community-trade-commerce skincare and haircare brand acquired by Unilever in 2017; brand-level ethics messaging predates the acquisition. Parent is Unilever, whose published position covers alternatives to animal testing, while still allowing some legally required supplier or authority testing in the wider portfolio.
Owner: Unilever. Parent: Unilever.