Schmidt's uses cruelty-free or “not tested on animals” language. In this catalogue the factor comes in at product owner. Product owner: Unilever. Parent company: Unilever.
Natural-positioned deodorant/soap brand acquired by Unilever — brand-level cruelty-free language sits under a testing parent. Parent is Unilever, whose published position covers alternatives to animal testing, while still allowing some legally required supplier or authority testing in the wider portfolio.
Owner: Unilever. Parent: Unilever.