Pureology uses cruelty-free or “not tested on animals” language. In this catalogue the factor comes in at product owner. Product owner: L'Oréal Professionnel Products Division. Parent company: L'Oréal Professionnel Products Division.
Vegan-formulated salon haircare brand under L'Oréal's professional products division; brand-level vegan claims are distinct from parent-group testing policy. Parent is L'Oréal Professionnel Products Division, whose published position is that it does not test products or ingredients; some health authorities may still conduct tests in certain markets.
Owner: L'Oréal Professionnel Products Division. Parent: L'Oréal Professionnel Products Division.