Plum uses cruelty-free or “not tested on animals” language. Owner, parent, and testing-market flags are clear in this catalogue. Product owner: Pureplay Skin Sciences India Private Limited. Parent company: Pureplay Skin Sciences India Private Limited.
Mumbai-founded clean beauty brand widely described as India’s first 100% vegan line. Markets vegan and cruelty-free claims on its own site.
Owner: Pureplay Skin Sciences India Private Limited. Parent: Pureplay Skin Sciences India Private Limited.