NYX Professional Makeup uses cruelty-free or “not tested on animals” language. In this catalogue the factor comes in at product owner. Product owner: L'Oréal Group. Parent company: L'Oréal Group.
Affordable makeup brand historically marketed with cruelty-free messaging while owned by L'Oréal since 2014. Parent is L'Oréal Group, whose published position is that it does not test products or ingredients; some health authorities may still conduct tests in certain markets.
Owner: L'Oréal Group. Parent: L'Oréal Group.