NEOM uses cruelty-free or “not tested on animals” language. Owner, parent, and testing-market flags are clear in this catalogue. Product owner: NEOM Wellbeing. Parent company: NEOM Wellbeing.
UK wellbeing / bath and fragrance (John Lewis, Boots, Cult Beauty). Independent; marketed cruelty-free.
Owner: NEOM Wellbeing. Parent: NEOM Wellbeing.