Naturium uses cruelty-free or “not tested on animals” language. Owner, parent, and testing-market flags are clear in this catalogue. Product owner: e.l.f. Beauty. Parent company: e.l.f. Beauty.
Clinical-leaning skincare brand acquired by e.l.f. Beauty; group markets cruelty-free / vegan positioning.
Owner: e.l.f. Beauty. Parent: e.l.f. Beauty.