Native uses cruelty-free or “not tested on animals” language. In this catalogue the factor comes in at product owner. Product owner: Procter & Gamble. Parent company: Procter & Gamble.
Direct-to-consumer "clean" deodorant brand acquired by P&G in 2017; brand-level cruelty-free positioning predates the acquisition. Parent is Procter & Gamble, whose published policy is that it no longer animal-tests any consumer product unless required by law.
Owner: Procter & Gamble. Parent: Procter & Gamble.