Minimalist uses cruelty-free or “not tested on animals” language. Owner, parent, and testing-market flags are clear in this catalogue. Product owner: Minimalist (Asaya Beauty / India D2C). Parent company: Minimalist (Asaya Beauty / India D2C).
Indian transparent-actives skincare brand (niacinamide, etc.) popular on D2C; commonly marketed cruelty-free and vegan-leaning — confirm current policy.
Owner: Minimalist (Asaya Beauty / India D2C). Parent: Minimalist (Asaya Beauty / India D2C).