Lenor is not recorded as using cruelty-free or “not tested on animals” language. Product owner: Procter & Gamble. Parent company: Procter & Gamble.
P&G fabric conditioner brand (UK/EU Lenor). Same parent-company testing-market pattern as Ariel. Parent is Procter & Gamble, whose published policy is that it no longer animal-tests any consumer product unless required by law.
Owner: Procter & Gamble. Parent: Procter & Gamble.