Jo Loves is not recorded as using cruelty-free or “not tested on animals” language. Product owner: Jo Loves (Jo Malone CBE / Gary Willcox). Parent company: Jo Loves (Jo Malone CBE / Gary Willcox).
Jo Malone’s independent house after she left Jo Malone London (Estée Lauder). Same founder, different company — search “Jo Malone London” for the ELC row. Not treated here as a cruelty-free-claim brand.
Owner: Jo Loves (Jo Malone CBE / Gary Willcox). Parent: Jo Loves (Jo Malone CBE / Gary Willcox).