Herbal Essences uses cruelty-free or “not tested on animals” language. In this catalogue the factor comes in at product owner. Product owner: Procter & Gamble. Parent company: Procter & Gamble.
Often marketed with natural, botanical framing while remaining inside P&G's corporate testing policy framework. Parent is Procter & Gamble, whose published policy is that it no longer animal-tests any consumer product unless required by law.
Owner: Procter & Gamble. Parent: Procter & Gamble.