GXVE Beauty uses cruelty-free or “not tested on animals” language. Owner, parent, and testing-market flags are clear in this catalogue. Product owner: GXVE Beauty (Gwen Stefani / New Theory Ventures). Parent company: GXVE Beauty (Gwen Stefani / New Theory Ventures).
Gwen Stefani colour line, vegan and cruelty-free while it traded. Sephora UK stopped selling it in early 2026 and the brand shuttered — kept in the directory so a search still explains what it was.
Owner: GXVE Beauty (Gwen Stefani / New Theory Ventures). Parent: GXVE Beauty (Gwen Stefani / New Theory Ventures).