Forest Essentials uses cruelty-free or “not tested on animals” language. In this catalogue the factor comes in at product owner. Product owner: The Estée Lauder Companies (remaining interest announced March 2026). Parent company: The Estée Lauder Companies (remaining interest announced March 2026).
Indian luxury Ayurveda personal-care. ELC already held a stake; in March 2026 it agreed to buy the remaining interest (close expected H2 2026). Brand-level cruelty-free / ethical-sourcing claims now sit under an ELC parent. Many formulas are not fully vegan (ghee, honey, etc.). Parent is The Estée Lauder Companies (remaining interest announced March 2026).
Owner: The Estée Lauder Companies (remaining interest announced March 2026). Parent: The Estée Lauder Companies (remaining interest announced March 2026).