Fenty Hair uses cruelty-free or “not tested on animals” language. In this catalogue the factor comes in at parent company. Product owner: Kendo Holdings. Parent company: LVMH.
Rihanna haircare extension under LVMH’s Kendo — brand may market clean/cruelty-free claims while the parent group is widely associated with animal-testing risk. Parent is LVMH.
Owner: Kendo Holdings. Parent: LVMH.