Fenty Beauty uses cruelty-free or “not tested on animals” language. In this catalogue the factor comes in at parent company. Product owner: Kendo Holdings. Parent company: LVMH.
Celebrity-founded makeup brand often presented as cruelty-free while operated by Kendo, a beauty incubator owned by LVMH. Parent is LVMH.
Owner: Kendo Holdings. Parent: LVMH.