Is Elvive cruelty-free? Ownership & parent company | Lineage

Is Elvive cruelty-free? Ownership & parent company | LineageElvive is not recorded as using cruelty-free or “not tested on animals” language. Product owner: L'Oréal Paris. Parent company: L'Oréal Group.L'Oréal Paris supermarket haircare line (the Elvive / Elseve name). Same parent as L'Oréal Paris — group still sells into markets where health authorities may test. Parent is L'Oréal Group, whose published position is that it does not test products or ingredients; some health authorities may still conduct tests in certain markets.Owner: L'Oréal Paris. Parent: L'Oréal Group.