Drunk Elephant uses cruelty-free or “not tested on animals” language. In this catalogue the factor comes in at product owner. Product owner: Shiseido Company. Parent company: Shiseido Company.
Cult skincare brand acquired by Shiseido in 2019 — the acquisition is commonly cited as changing how the brand sits in the owner and parent chain. Parent is Shiseido Company.
Owner: Shiseido Company. Parent: Shiseido Company.