Curlsmith uses cruelty-free or “not tested on animals” language. In this catalogue the factor comes in at product owner. Product owner: Helen of Troy. Parent company: Helen of Troy.
UK-founded curly-hair brand acquired by Helen of Troy in 2022 (same group as Drybar / Hot Tools). Brand still markets vegan and cruelty-free — parent is a conventional consumer-goods house.
Owner: Helen of Troy. Parent: Helen of Troy.