Creed is not recorded as using cruelty-free or “not tested on animals” language. Product owner: L'Oréal Luxe. Parent company: L'Oréal Luxe.
Heritage fragrance house behind Aventus. L’Oréal completed its acquisition of Kering Beauté — including House of Creed — on 31 March 2026. Group-level testing-market exceptions now sit behind the boutique name. Parent is L'Oréal Luxe, whose published position is that it does not test products or ingredients; some health authorities may still conduct tests in certain markets.
Owner: L'Oréal Luxe. Parent: L'Oréal Luxe.