Color Wow uses cruelty-free or “not tested on animals” language. In this catalogue the factor comes in at product owner. Product owner: L'Oréal Professionnel / L'Oréal Group. Parent company: L'Oréal Professionnel / L'Oréal Group.
Professional haircare (Dream Coat, XL Bombshell). L’Oréal signed to acquire Color Wow in 2025. Brand-level cruelty-free messaging now sits under a parent that still sells into markets where health authorities may test. Parent is L'Oréal Professionnel / L'Oréal Group, whose published position is that it does not test products or ingredients; some health authorities may still conduct tests in certain markets.
Owner: L'Oréal Professionnel / L'Oréal Group. Parent: L'Oréal Professionnel / L'Oréal Group.