Closeup is not recorded as using cruelty-free or “not tested on animals” language. Product owner: Unilever. Parent company: Unilever.
Unilever toothpaste brand listed on the group brand roster. Parent is Unilever, whose published position covers alternatives to animal testing, while still allowing some legally required supplier or authority testing in the wider portfolio.
Owner: Unilever. Parent: Unilever.