Briogeo uses cruelty-free or “not tested on animals” language. In this catalogue the factor comes in at parent company. Product owner: Briogeo. Parent company: The Wella Company (KKR).
Sephora / Cult Beauty haircare. Briogeo’s own site still uses cruelty-free language after Wella acquired it. Parent is The Wella Company.
Owner: Briogeo. Parent: The Wella Company (KKR).