bareMinerals uses cruelty-free or “not tested on animals” language. In this catalogue the factor comes in at product owner. Product owner: Shiseido Company. Parent company: Shiseido Company.
Historically cruelty-free-positioned mineral makeup brand, acquired by Shiseido in 2010 and later pulled into the group's broader classification debates. Parent is Shiseido Company.
Owner: Shiseido Company. Parent: Shiseido Company.