Banila Co uses cruelty-free or “not tested on animals” language. In this catalogue the factor comes in at testing markets. Product owner: Banila Co (reported e.l.f. Beauty affiliation — unverified). Parent company: Banila Co (reported e.l.f. Beauty affiliation — unverified).
Cleansing-balm-famous K-beauty brand ('Clean It Zero') sometimes discussed alongside e.l.f. Beauty's cruelty-free-portfolio strategy.
Owner: Banila Co (reported e.l.f. Beauty affiliation — unverified). Parent: Banila Co (reported e.l.f. Beauty affiliation — unverified).