Aveda uses cruelty-free or “not tested on animals” language. In this catalogue the factor comes in at product owner. Product owner: Estée Lauder Companies. Parent company: Estée Lauder Companies.
Plant-based, salon-channel haircare brand acquired by Estée Lauder in 1997; brand identity still leans on its pre-acquisition natural/cruelty-free reputation. Parent is Estée Lauder Companies.
Owner: Estée Lauder Companies. Parent: Estée Lauder Companies.