As I Am is not recorded as using cruelty-free or “not tested on animals” language. Product owner: Strength of Nature. Parent company: Strength of Nature.
Textured-hair brand under Strength of Nature, sold at Superdrug and Beauty Bay. Conventional US ethnic-hair parent — not a cruelty-free-claim row. Parent is Strength of Nature.
Owner: Strength of Nature. Parent: Strength of Nature.